Compliance

1. Responsible-use framework

SqoutIQ is designed for legitimate business use. Customers must use the services in accordance with applicable contracts, privacy laws, consumer-protection laws, communications rules, industry requirements, and the Terms of Service. This page describes operational principles and is not a certification or legal opinion.

2. Lawful data use

Before importing, connecting, enriching, matching, or using data, customers must have a valid right and lawful basis to do so. Customers are responsible for required notices, permissions, data-source restrictions, purpose limitations, retention practices, and responses to individual rights requests.

3. Calls and text messages

Customers conducting telephone or SMS outreach are responsible for all applicable requirements, including the Telephone Consumer Protection Act, Telemarketing Sales Rule, state laws, calling-time restrictions, consent standards, registration requirements, and federal, state, internal, or industry do-not-call obligations.

Where applicable, customers must complete sender and campaign registration, use approved messaging content, maintain evidence of consent, identify the sender accurately, provide required opt-out language, monitor replies, and honor STOP or equivalent requests promptly. Carrier or provider approval does not by itself make a communication lawful.

4. Email communications

Customers sending email must comply with applicable laws such as CAN-SPAM and, where relevant, CASL or other local rules. This includes accurate sender and subject information, a valid business identity and address where required, a working unsubscribe mechanism, timely suppression, and restrictions on purchased, harvested, or unauthorized lists.

5. Consent, DND, and suppression

SqoutIQ may display or process consent status, do-not-disturb settings, channel eligibility, opt-outs, and suppression information. These controls support compliance but do not guarantee it. Customers must keep records current, reconcile suppression lists across connected systems, and avoid overriding an opt-out without a documented lawful reason.

6. Visitor and intent information

Visitor recovery, audience, intent, location, and enrichment information must be used transparently, proportionately, and only for permitted business purposes. Customers should ensure that their website notices, consent tools, contracts, and internal policies accurately describe relevant collection and use. Inferred identity or intent must be verified before consequential action.

7. Privacy and individual rights

Customers must provide appropriate privacy notices and a method for people to exercise applicable rights, which may include access, correction, deletion, restriction, portability, or opt-out rights. When SqoutIQ processes information on a customer's behalf, requests concerning that information should generally be directed to the customer. See the Privacy Policy.

8. Automation and human review

Automated tags, classifications, scoring, routing, and suggested actions can be useful but may be wrong. Customers should apply human review before sending communications or making important decisions and must not use automation to evade consent, suppression, fairness, or legal requirements.

9. Access and security

Customers should give each user an individual account, apply least-privilege access, protect credentials, remove access promptly when roles change, and report suspected compromise. SqoutIQ may use authentication, permissions, workspace separation, network encryption, monitoring, and service-provider controls to help protect the platform.

10. Records and audits

Customers should retain records appropriate to their activities, including data source, collection date, consent language, consent timestamp, campaign content, sender identity, delivery events, opt-outs, and suppression actions. SqoutIQ logs and reports may assist with this process but are not a substitute for a complete customer compliance program.

11. Prohibited conduct

SqoutIQ may restrict or suspend use involving deceptive identity, unlawful surveillance, harassment, discriminatory targeting, fraud, malware, unauthorized data, evasion of suppression controls, or communications that violate law, provider policy, or the rights of others.

12. Reporting concerns

To report suspected misuse, a privacy concern, or a security issue involving SqoutIQ, contact info@sqoutiq.com. Include enough information for us to investigate without sending unnecessary sensitive data.

13. Important notice

Laws, carrier rules, and industry standards change and vary by location and use case. Customers should obtain advice from qualified counsel for their specific operations. SqoutIQ does not provide legal advice or guarantee that a customer's use is compliant.